When we first started Chinti & Parker in 2010, we made it our mission to work as responsibly and sustainably as possible, not because it was ‘on-trend’ – it wasn’t back then – but because we simply believed that that is how a business should be run. 10 years on, we still have the same outlook, but experience has taught us that in fashion – an industry whose foundation is admittedly built upon consumption and newness – it is often a case of ‘progress not perfection’. Here we outline our key brand values and the ways we are working hard to produce our seasonal collections in the most responsible fashion.
BRAND VALUES
The heart of our business
At Chinti & Parker, we pride ourselves on creating a work environment that prioritises diversity and inclusion. We encourage and support our team’s professional growth and wellbeing, so that our employees are empowered for success within their roles.
