Chinti & Parker is delighted to celebrate its 10-year anniversary with a limited-edition collection of knitted Lurex eveningwear, all made in London. Here, our founders, Anna and Rachael, share ten of their brand-defining moments from the last decade.
10 YEARS, 10 BRAND DEFINING MOMENTS
2. A window to the world of fashion
Rachael: “In 2011, Natalie Massenet had this idea to create a ‘green edit’ on Net-a-Porter and that’s how we first got onto the site, because we fit the criteria. All our jersey products were 100% organic, lots of our knitwear was made in London. I think in a week we sold through 85% of the collection.”
5. Chinti and Colette
Anna: “Back in 2012 we worked on a collaboration with Parisian concept store Colette. Before it closed, Colette used to be the place to go when you were in Paris. They had their Colette shade of blue and we did a couple of Italian cashmere sweaters in that colour which sold really well. At the time, it was the best store to be placed in in the world.”
7. New HQ
Rachael: “We moved to King’s Cross in 2018, leaving our office in Marylebone because we’d grown out of it. We were also ready to have a place we could put our Chinti mark on. Anna and I have gone from being literally in broom cupboards, where people would let us work until they kicked us out. It feels like Chinti is having a moment and so is the area so it’s nice to have that buzz all around us – and lots more space!”
10. Putting down roots
Rachael: “We’ve just opened our first permanent store in Notting Hill’s Westbourne Grove in line with our 10th anniversary. It’s where we opened our first pop-up store last year, so it feels a bit like coming home. Regardless of whether you buy anything, you’re going to feel happier coming out of that store than you did when you first went in. It’s not just about purchasing things, it’s about having the full experience through the clothes, the colours and the lovely people who work with us.
Anna: “We’ll also continue to open pop-up stores like the one we currently have in St. John’s Wood; they offer a great opportunity for us to meet new customers and get to know their likes and dislikes.”
